vodafone connects design c/o iarchitects studio
3 April 2013
A special event reveals the secrets of the new [...]
A special event reveals the secrets of the new [...]
Check out the ‘behind the scenes’ of the project [...]
iarchitects ha declinato per l’Italia il concept internazionale di [...]
Davide studies architecture at IUAV in Venice (Italy), during his studies he has long experiences in UK at Liverpool University and London Westminster University. From 2004 and 2005 he works as Project Coordinator for Interna Contract Group following luxory hospitality and retail projects such as Radisson Hotel Stansted, Astir Palace Athens, Cartier boutique Casablanca, Louis Vuitton boutiques in Lyon and Turin.
From 2005 to 2009 he’s Project Leader for Matteo Thun & P. in Milan working on 5 star hotel Nhow in Milan, Illy Caffè Headquarters, Vodafone stores and various product and interior design projects.
In 2009 he founds iarchitects Milan with Pietro Perego. In 2011 he founds iarchitects Udine.
In 2012 he is teacher in Exhibit Design in University of Udine.
Pietro studies architecture in Politecnico of Milan (Italy).
From 1997 to 2005 he collaborates with several architectural studios in Milan.
From 2005 to 2008 he collaborates with Matteo Thun & P. Studio in Milan, following projects as Maschio Bonaventura Headquaters, Nhow Hotel, Tortona37 commercial complex in Milan.
From 2008 to 2010 he collaborates with Lombardini22 Studio in Milan on big commercial centres in Italy.
In 2009 he founds iarchitects in Milan with Davide Cumini.
Francesco studies architecture at IUAV in Venice (Italy).
From 2006 to 2008 he starts collaborations with several companies working on international interior design projects for bars, restaurants, shops.
In 2008 he opes his own studio and he collaborates for retail design projects and with WWTS several hospitality design for 4 stars hotels in Moscow, Baku and Ukraine.
From 2010 he collaborates with Albatros designing a shower system presented in Cersaie 2010.
From 2012 he heads graphics and rendering department in iarchitects studio in Udine.
A special event reveals the secrets of the new Vodafone stores, one of the most successful retaildesign operations of Italian territory, the result of Italian design know-how.Milan, April 9th, 2013 – all dedicated to one of the most interesting and successful retail designoperations: the special event “Vodafone Connects Design” that takes place within thefuoriSalone-events in Tortona area, the trendy design and fashion area in Milan.At no. 12 of Via Cerano, in an open space of over 160 square meters, you will discover the creativeconcept of the new shops of Vodafone that distinguishes the new stores of the telephonegiant, declined for the Italian market by the architectural firm iarchitects based in Udine andMilan, in collaboration with other prestigious companies of Italian design as Artemis, Bell Production,Lema, Mirage and Retail Project.Within the showroom – which also hosts the Milan headquarter of the architectural firm iArchitectsthat has developed the design of the store – was rebuilt the concept of one of the Vodafone storesitself, highlighting the specificity and the synergies that made possible this extraordinary operationof retail: the brand. Vodafone has, indeed, almost a thousand stores throughout Italy, divided infranchises and flagship stores.
Check out the ‘behind the scenes’ of the project of the Vodafone stores. The phone company, at the restyling of its stores in Italy, presents the new project: the internationally declined concept by iarchitects using Made in Italy products designed by Artemide, Bell Production, Lema, Mirage and Retail Project , all companies which invested their know-how to create a perfect and unprecedented mix of natural materials and technology.
iarchitects ha declinato per l’Italia il concept internazionale di tutti gli store
monomarca del noto operatore telefonico. Il progetto si basa su un concept che punta a rendere più immediato e accogliente l’ingresso all’interno dei negozi e ad arricchire l’esperienza di acquisto, grazie a specifici accorgimenti tecnologici, stilistici e architettonici.
L’Architetto Davide Cumini, partner di iarchitects, ci svela i segreti del retail design che diventerà la formula di
riconoscimento di tutti i punti vendita esclusivisti a marchio Vodafone in Italia: “Il mercato italiano è differenziato
localmente, il nostro territorio cambia fra città e paese, da regione a regione, da nord a sud – spiega Cumini -
Vodafone conta quasi mille punti vendita dislocati su tutto il territorio italiano, abbiamo quindi sviluppato delle
variazioni al concept internazionale per venire incontro a tutta questa varietà di situazioni” .
Il progetto è una delle operazioni di retail fra le più importanti in Italia. La catena conta quasi mille punti vendita, fra
franchising e flagship store.
iarchitects ha creato un ambiente moderno e rassicurante, ha declinato il concept internazionale implementandolo
con forme e materiali distintivi del living style italiano. L’uso del legno contrapposto a materiali di grande tecnologia
come l’Acrilic Surface conferisce all’ambiente un tono accogliente e famigliare, dove il cliente può vivere
un’esperienza d’acquisto unica: può toccare e provare tutte le ultime novità del mondo mobile sentendosi a casa.
iarchitects ha voluto puntare sul “made in Italy” utilizzando prodotti di aziende che portano nel mondo il know how e
l’esperienza del design italiano. Il tutto integrato in modo discreto, senza togliere attenzione ai prodotti esposti.
Via Cerano 12
20144 - Milano
Tel. +39 02 92885520
info@iarchitects.it
press@iarchitects.it
Via Cavour 18
33100 - Udine
Tel. +39 0432 1792287
info@iarchitects.it
press@iarchitects.it
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75017 Paris France
Tel.+33 06 29233677
